THE MARC JENNI COLLECTION
THE MOST ELABORATED CROWNLESS MECHANISM | 2010 - 2014
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PROLOGUE
The beginning of a story : A unique winding experience
Thanks to the AHCI I was able to present my first creation at Baselworld 2010. Many books begin their stories with a prologue. I decided to begin my story with the “Prologue” watch. It took almost two years to go from a passionate idea to a finished product. The “Prologue” is equipped with a black ring that rotates around the entire watch case. All three basic functions of a normal crown-function are easily accessible by the selector located on the case at four o’clock. Pure and authentic lines, aesthetic simplicity and mechanical ingenuity; this is how the “Prologue” has been described since its appearance.
Innovation
The world’s first lateral winding mechanism.
Simplicity
Press the large selector button to cycle through the wind, date and time functions.
Sensation
Enjoy the smooth turn and crisp click of the large lateral wheel.
JJJ
And the story continues : Tribute to Johann Jakob Jenny
Inspired by signs and symbols, this new creation, the “JJJ”, will remind the wearer of the planets associated with the days of the week. An indication I found on the watches of Johann Jakob Jenny, the oldest known ancestor of our family who practiced the profession of watch-making around 1780 in Glaris, Switzerland.
Inspiration
An original and antique pocket watch manufactured by Johan Jakob Jenny owned by the Jenni family.
Recollection
Tribute to Johann Jakob Jenny
“Seven Days, Seven Planets, Seven Symbols”.
Transformation
The « JJJ » metamorphoses the planet indications from the 18th century into a contemporary unique timepiece.
ARCH
A new twist in the story : Ladies - Arch up your style!
Assume nothing. In one deft twist the modern princess turns her back on tradition and renounces her crown.
The new Arch collection, each one inspired by the four seasons comprises of the ‘Snowflake’ with its white alligator strap, the ‘Spring Haze’ with it’s light green and yellow overtones, ‘Sunburst’ representing Summer with vivid red, and finally, with autumnal shades of ochre and light browns the ‘Indian Summer’ version.
Only the knowing wearer will fully appreciate the aesthetic and cosmetic benefits of her Arch, recalling the pitfalls of manipulating a crown with her expensively manicured nails. But a man would never consider important matters such as these…
Snowflake
Spring Haze
Sunburst
Indian Summer
Exclusive
Available for the first time in a spectacular ladies collection of four seasonally inspired pieces.
Different
In a clear departure from the conventional, the Arch possesses the exclusive ability to flit between time and date with the simple press of a button.
Rare
Independent and practical, confident and emancipated, the Arch personifies it’s owner in finesse, success and refinement.
PROLOGUE WDT
Literally R-Evolutionary
Rev-o-lu-tion (n): a dramatic and wide-reaching change in attitudes, or operation.
Rev-o-lu-tion (n): the movement of an object in a circular course around another.
Ev-o-lu-tion (n): the process of gradual development.
Based on the above dictionary definitions, it is fair to say that in every meaning of the word, the new Prologue WDT truly is R-Evolutionary.
Evolution
The Prologue WDT is a natural evolution of it’s revolutionary predecessor, the Marc Jenni Prologue.
Sophistication
The new Prologue WDT embodies the epitome of contemporary styling and simplicity.
Vision
Taking the widely acclaimed Prologue series to a wider audience by breathing into the winning essence of luxury sporty elegance.
