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  • Writer's pictureMarc Jenni

SIHH 1996

Location: Zurich, Switzerland

Date: April 12 - 19, 1996


The «Salon International de la Haute Horlogerie - SIHH» was inaugurated back in 1991, just two years before I started my apprenticeship and featured 5 brands on a total surface of 4,500 square meters.


In 1996 the SIHH celebrated their 6th edition and independent watchmakers such as Svend Andersen, Paul Gerber, Jean Kazes and Roger Dubuis were invited as special guests.


From April 12 to 19, 1996 I discovered the great ambiance in the new Hall 7 at Palexpo, Geneva and as always, I tried to catch every CEO from each brand to get a few minutes to chat with and to collect their respective signatures!



Eugen Maier de Baume & Mercier

Alain Dominique Perrin de Cartier

Yves G. Piaget de Piaget

Franck Muller de Frank Muller


Today, the SIHH is about 18 exhibitors with a total surface of 30,000 square meters - a real success story!

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