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Tire'd Watch Co.

Tire'd Watch Rapide


The story of Edward Cole and the inspiration for Tire’d Watch Company’s excellent “Rapide” begins more than twenty years ago. Driven by his passion for BMX, mountain biking and cars, Edward Cole has created a unique and brilliant timepiece.

Client location

New York, USA

Period of activity

2012 - 2018

Business relations

Project management, research & development, prototyping, production management, internal assembly, quality control, troubleshooting


Rapide GX Arctic White

Rapide GX Pitch Black

Rapide GX Ranger Green

Trail Blade Stainless Steel & Blacked Out

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